Brett Hickey
Real Estate Advisor with Compass RE | Helping Nashville families sell with strategy.
Visit bretthickeyrealestate.com →An honest, interactive look at what you'd walk away with when you sell your home.
Plus, why pricing strategy is the single biggest factor in your bottom line.
Buyers search in price brackets online, and smart pricing lives on the bridge between two of them. Price at $1.265M and you only capture buyers searching from $1.25M and up. Price at $1.25M and you capture both the buyers searching up to $1.25M AND the buyers starting their search at $1.25M, doubling your potential audience before a single showing. More eyes means more competition. More competition means more leverage. Pricing above a bracket means less eyes on your home.
After approximately 21 days on the market, buyers start to assume something is wrong with your home. That's just the psychology of this market, coming out of a period where the majority of homes moved in days. There may be absolutely nothing wrong with the property, the sale cycle is simply slower right now, but perception becomes reality in negotiation. A stale listing invites low offers, demands for concessions, and the kind of leverage shift that costs you money. Price reductions only make it worse, signaling desperation rather than value.
A $1.15M list price that attracts multiple offers and closes at $1.21M beats a $1.25M list that grinds down to $1.18M after 77 days on market, costs you two months of carrying costs, and a lot of stress along the way. That's not a theory, we've seen it happen many times, and this simulator will help show you in real time.
Watch what happens to your net proceeds depending on how we price it. The numbers will tell the story before I do.
With approximately $— in estimated proceeds heading toward your next home, combined with anything else you bring to the table, your real purchasing power is worth knowing before you start looking.
See my full affordability →The Smart Seller Advantage is what I bring to every listing. I'll walk through your specific home, run real comps, and show you exactly how we'd execute this strategy on your property.
Real Estate Advisor with Compass RE | Helping Nashville families sell with strategy.
Visit bretthickeyrealestate.com →